Late Thursday, amid swirling speculation concerning an incident at Brown University, the network's Kaitlan Collins used social media, pointing out the conflicting information and directing people to her network’s 9pm newscast.
While CNN is certainly not a flawless news source, her message seemed accurate to many. It is one of the organizations where there exists fact-based and largely dependable reporting – especially during fast-moving events such as the one taking place near a New Hampshire storage facility.
An Uncertain Position During a Business Tug-of-War
Yet the news network, now 45 years old, finds itself in a uncertain situation as two giant media conglomerates battle over ownership of its parent company, Warner Bros Discovery.
Whatever the outcome, the future of CNN has become part of a high-stakes game of mergers and acquisitions, instead of as a question of what helps the news-consuming public.
“Here is one more case of the profound systemic issues with roots in many years of governmental choices,” stated Victor Pickard, writer of “Democracy Without Journalism?” and a academic specializing in media policy at the Penn.
The speculation about the future owner of Warner Bros Discovery – will it be Netflix or Paramount Skydance? – overlooks a more important point.
“It is often framed as a financial tale with powerful individuals as the protagonists, but there is very little discussion of the common good,” Pickard explained.
The Complicating Element: Political Influence
This situation is complicated by Donald Trump’s longstanding stance about a network he has frequently denounced as perhaps his primary “fake news” foe.
Recall the shouts of “CNN sucks!” at the president’s rallies, his administration’s punitive revocation of reporter Jim Acosta’s press credentials, or his sparring with Collins in press briefings.
Trump now says that the network requires new ownership. This can be interpreted as ownership that will shield him from journalistic oversight. That is one reason why he seems to come down on the side of Paramount Skydance, which has made a unsolicited offer.
He has grounds to favor that suitor more. For one thing, it is led by David Ellison, son of the Trump-friendly Larry Ellison, one of the world’s richest people.
Paramount, parent of CBS News, also recently placed the conservative Bari Weiss, known for her “anti-woke” beliefs, as the editor-in-chief of that venerable news network.
A Future of Continued Uncertainty
Significantly, if Netflix wins, CNN and other cable outlets would first be carved out into a standalone company. Such a move could be a relief to many at the network, but it’s far from a secure position. That setup could set up CNN for yet another acquisition. There is no finish line.
In the view of Timothy Wu, a great deal of this is a violation of antitrust statutes, anyway. The well-known analyst of big tech’s dominance recently argued that anti-trust laws should block both deals.
“Both acquisition attempts would be detrimental to the country, and both should be contested by anti-trust authorities,” Wu stated.
The Fundamental Problem and a Way Ahead
Whatever happens with this particular battle, the underlying crisis endures.
“Our current system is a very structure that undermines democracy, but we shouldn’t give in to a sense of powerlessness,” Pickard noted. Government actions – from the 1930s and 1940s – helped to create this profit-obsessed monster, and new policy decisions can address it.
Is this likely in an era where the top communications regulator will not confirm that the agency is independent? Reform is very unlikely now, but that should not imply it will be impossible forever.
Policies that bolster independent news organizations, bolster local journalism, fund public media, and outlaw the consolidation of media power in very few hands are within reach – they are necessary for a functioning democracy.
In the world of media ownership, size does not equal quality. And news organizations like CNN cannot be pawns in the newest merger game.